The company has close to 40 podcasts, including The Bill Simmons podcast and shows about the NBA and NFL. As part of the offer, Spotify plans to acquire The Ringer’s staff, site, and podcast catalog.
The deal is the newest in a string of acquisitions that Spotify has made in current months to grow its podcast service.
” As we set out to broaden our sports and home entertainment offerings, we desired a best-in-class editorial team,” said Dawn Ostroff, Spotify’s primary content officer in a statement.
Simmons is a former ESPN commentator who released The Ringer in2016 According to The Wall Street Journal, The Ringer made more than $15 million from podcast marketing in2018